Post by account_disabled on Jan 25, 2024 0:24:35 GMT -4
There are two misconceptions about wiretapping calls. First, only the head of the sales department needs it, second, it takes a lot of time. In this article we will prove the opposite. By listening to calls, a specialist can learn non-obvious insights about keywords, audiences and the reasons why advertising brings untargeted traffic. You'll also learn how to spend as little time listening as possible without missing out on anything. Reading time: 9 minutes Where can I get audio recordings of calls? How can listening to calls help? 1. Prove that there are leads from advertising 2. Understand the reason for non-targeted requests 3. Add to the list of negative keywords 4. Expand the semantic core .
Properly distribute Fax Lists the budget between campaigns How to spend minimal time listening to calls We select only calls from contextual advertising Selecting calls from a specific campaign Speed up playback We focus on the most significant calls conclusions Initially, audio recordings of conversations were intended specifically for monitoring sales managers. But for a PPC specialist, this is a valuable opportunity to learn how the target audience perceives advertising. What the client asks, how he interprets what he sees in the ad - all this can be taken into account when setting up future campaigns and optimizing existing ones. Where can I get audio recordings of calls? Most modern companies use at least one of the tools described below.
Virtual PBX - such systems save audio recordings of conversations and place a link to them next to the call information. The downside is that the virtual PBX does not record whether the client called from an advertisement you set up or went to the site directly, from a search, etc. Call tracking - call analytics systems also make audio recordings of telephone calls. It is more convenient for a PPC specialist to listen to calls in such services, because in them, next to each call, you can see which advertisement the client came from. Down to the campaign and keyword. CRM - if the system is integrated with telephony, then you can see and listen to calls in the transaction card.
Properly distribute Fax Lists the budget between campaigns How to spend minimal time listening to calls We select only calls from contextual advertising Selecting calls from a specific campaign Speed up playback We focus on the most significant calls conclusions Initially, audio recordings of conversations were intended specifically for monitoring sales managers. But for a PPC specialist, this is a valuable opportunity to learn how the target audience perceives advertising. What the client asks, how he interprets what he sees in the ad - all this can be taken into account when setting up future campaigns and optimizing existing ones. Where can I get audio recordings of calls? Most modern companies use at least one of the tools described below.
Virtual PBX - such systems save audio recordings of conversations and place a link to them next to the call information. The downside is that the virtual PBX does not record whether the client called from an advertisement you set up or went to the site directly, from a search, etc. Call tracking - call analytics systems also make audio recordings of telephone calls. It is more convenient for a PPC specialist to listen to calls in such services, because in them, next to each call, you can see which advertisement the client came from. Down to the campaign and keyword. CRM - if the system is integrated with telephony, then you can see and listen to calls in the transaction card.