Post by account_disabled on Feb 24, 2024 0:24:55 GMT -4
It should be understood that ecommerce projects are implemented on certain platforms (Shopify, BigCommerce, WooCommerce, Magento, PinnacleCart, Shift4Shop, Wix), which allow you to fully conduct e-commerce: reporting on goods (what was bought, what was shipped), integration with the site (the site is created based on this platform) and integration with advertising offices. If you work with ecommerce, then it is better to research popular platforms of ecommerce projects online. It is also worth paying attention to call tracking services, because each market has its own solutions, which you will have to deal with and learn about their integration. We would recommend working primarily with the tools of the lower stages of the engagement funnel.
Such conversion tools as search or conversion companies on the site, Facebook or TikTok will have more potential than building Asia Phone Number List integrated marketing with work in all directions at the same time (building reach, attracting traffic, generating leads as three separate directions) - it will be expensive and less effective for small or medium-sized Ukrainian businesses in other markets. — Ivan Burach, Head of PPC Webpromo. Relevance of advertising channels Search ads are more widely used for urgent service ads (for example, appliance repair), and social media ads for planned purchases (for example, car ads). It is important to understand exactly what kind of result advertising tools can give. For example, advertising for b2b will have different channels, and this is not a direct attraction of customers, but more a way of establishing a warm audience base.
In conclusion: situational insight Due to the invasion of Russia on the territory of Ukraine, many Ukrainian businesses are forced to look for new strategies for the company's development, including entering the international market. At the stage of market selection and audience research, research the mood in the target country regarding the situation in Ukraine. If the opinion of users is neutral, then offer services or goods according to the usual algorithm, but many people from all over the world want to support both Ukrainians and Ukrainian businesses, so you can add Ukrainian symbols, or mention in the text that you are a Ukrainian brand. Now we can see many examples of advertising from Ukrainian advertisers, where the origin of the brand is mentioned.
Such conversion tools as search or conversion companies on the site, Facebook or TikTok will have more potential than building Asia Phone Number List integrated marketing with work in all directions at the same time (building reach, attracting traffic, generating leads as three separate directions) - it will be expensive and less effective for small or medium-sized Ukrainian businesses in other markets. — Ivan Burach, Head of PPC Webpromo. Relevance of advertising channels Search ads are more widely used for urgent service ads (for example, appliance repair), and social media ads for planned purchases (for example, car ads). It is important to understand exactly what kind of result advertising tools can give. For example, advertising for b2b will have different channels, and this is not a direct attraction of customers, but more a way of establishing a warm audience base.
In conclusion: situational insight Due to the invasion of Russia on the territory of Ukraine, many Ukrainian businesses are forced to look for new strategies for the company's development, including entering the international market. At the stage of market selection and audience research, research the mood in the target country regarding the situation in Ukraine. If the opinion of users is neutral, then offer services or goods according to the usual algorithm, but many people from all over the world want to support both Ukrainians and Ukrainian businesses, so you can add Ukrainian symbols, or mention in the text that you are a Ukrainian brand. Now we can see many examples of advertising from Ukrainian advertisers, where the origin of the brand is mentioned.