Post by account_disabled on Mar 7, 2024 4:31:44 GMT -4
Companies tend to invest much of their energy in finding new customers. Those that are already acquired, however, can still be a valid resource if included in a correct nurturing strategy. In both circumstances, a structured follow-up marketing strategy can be very effective, both in the acquisition and retention process. Let's start with a definition: with the acronym " follow up " we identify any content sent to a user, after a specific period of time, following a certain action. The latter can be of various types: subscribing to a newsletter, purchasing a product on an e-commerce site, or participating in an event. The key point around which the entire concept of follow up marketing revolves is capturing the recipient's attention by reconnecting to a contact that has already occurred.
What is follow up marketing for? Since it is a communicative act that reinforces a previous one, the person sending this message is looking for positive feedback from the recipient. Since the subject of the follow up email varies based on individual circumstances, here are some practical examples to distinguish the different approaches: - subscription to a newsletter --> sending content of potential interest prior to Hong Kong Telegram Number Data registration; - an order is completed on an e-commerce portal --> invitation to review the product and communicate the purchasing experience; - participation in an event --> thank you email for your presence and proposals for future events; - publication of a review on an experience lived --> thanks for a positive opinion, request for further information in case of mediocre or negative evaluation.
A very important component of follow up communication is timing . Different circumstances such as those just listed require different time intervals for the second contact to have value, from a few hours for the experience to weeks/months for the review of the products. In fact, it is very important that this approach seems as natural as possible , so that the recipient is not annoyed by the message and responds with pleasure to the request received. How can these follow up marketing strategies bring results in a performance marketing campaign? Follow up and lead management: how to increase the value of contacts What makes follow up marketing strategies really useful is the possibility of increasing the value of the contacts with whom you communicate, whether they are already acquired or potential customers.
What is follow up marketing for? Since it is a communicative act that reinforces a previous one, the person sending this message is looking for positive feedback from the recipient. Since the subject of the follow up email varies based on individual circumstances, here are some practical examples to distinguish the different approaches: - subscription to a newsletter --> sending content of potential interest prior to Hong Kong Telegram Number Data registration; - an order is completed on an e-commerce portal --> invitation to review the product and communicate the purchasing experience; - participation in an event --> thank you email for your presence and proposals for future events; - publication of a review on an experience lived --> thanks for a positive opinion, request for further information in case of mediocre or negative evaluation.
A very important component of follow up communication is timing . Different circumstances such as those just listed require different time intervals for the second contact to have value, from a few hours for the experience to weeks/months for the review of the products. In fact, it is very important that this approach seems as natural as possible , so that the recipient is not annoyed by the message and responds with pleasure to the request received. How can these follow up marketing strategies bring results in a performance marketing campaign? Follow up and lead management: how to increase the value of contacts What makes follow up marketing strategies really useful is the possibility of increasing the value of the contacts with whom you communicate, whether they are already acquired or potential customers.