Post by account_disabled on Mar 7, 2024 6:42:19 GMT -4
Brand reputation: what are the differences between brand awareness, brand identity, brand image and brand positioning ? Companies (of any sector and size) have been asking themselves this for some time and in various ways. The reason is that in the last twenty years, not only have the culture and approaches to corporate communication changed. The markets have changed, the channels through which communication is conveyed but, perhaps and above all, the people have changed. Technologies have led people to live a double life, analogue and digital, which has profoundly affected habits and ability to listen and interact.
The brand reputation, or the corporate reputation or the reputation of a company Germany Phone Number and, by extension, of a brand, a product or a service depend on this transformation which, in many cases, represents an evolution of all the processes of relationships that put every single company in more or less direct contact with the rest of the world. Brand reputation: what it is and why it is so important Brand reputation, therefore, is the sum of a series of strategic management pieces that concern the identity of a company (identity), the image of a company (image), the notoriety and recognisability of a company ( awareness) as well as the positioning of a company with respect to the collective opinion of the markets and the media.
The ability to manage each of these areas with the right strategies contributes to strengthening brand reputation and multiplying the impact of a company on its reference markets. This is why it is important to understand the differences and the strategies on which to intervene to improve results. What is Brand Identity The corporate identity is given by a set of elements (name, pay off, logo and colors but also vision and mission, for example) that contribute to defining how a brand and/or a product differentiates itself on the market . The identity elements are defined by the company based on the perception it wants to convey to the reference public (target) and are the result of a long process of internal and market analysis. Textual and graphic design must be aligned with company values and objectives. From the company logo to the style of the website, up to the advertising content or the various engagement initiatives, the brand identity expresses the image that the company wants to give of itself to consumers and stakeholders.
The brand reputation, or the corporate reputation or the reputation of a company Germany Phone Number and, by extension, of a brand, a product or a service depend on this transformation which, in many cases, represents an evolution of all the processes of relationships that put every single company in more or less direct contact with the rest of the world. Brand reputation: what it is and why it is so important Brand reputation, therefore, is the sum of a series of strategic management pieces that concern the identity of a company (identity), the image of a company (image), the notoriety and recognisability of a company ( awareness) as well as the positioning of a company with respect to the collective opinion of the markets and the media.
The ability to manage each of these areas with the right strategies contributes to strengthening brand reputation and multiplying the impact of a company on its reference markets. This is why it is important to understand the differences and the strategies on which to intervene to improve results. What is Brand Identity The corporate identity is given by a set of elements (name, pay off, logo and colors but also vision and mission, for example) that contribute to defining how a brand and/or a product differentiates itself on the market . The identity elements are defined by the company based on the perception it wants to convey to the reference public (target) and are the result of a long process of internal and market analysis. Textual and graphic design must be aligned with company values and objectives. From the company logo to the style of the website, up to the advertising content or the various engagement initiatives, the brand identity expresses the image that the company wants to give of itself to consumers and stakeholders.